W H Auden's Advice To Writers

Be subtle, various, ornamental, clever,
And do not listen to those critics ever
Whose crude provincial gullets crave in books
Plain cooking made still plainer by plain cooks,
As though the Muse preferred her half-wit sons;
Good poets have a weakness for bad puns.

Wise words indeed. [from Auden's 'The Truest Poetry is the Most Feigning']